Magic Valley
South-Central Idaho is affectionately known as the “Magic Valley.” Magic Valley due to the transformation of the land when settlers built irrigation canals and dams on the Snake River “magically” transforming the area into lush and productive farmland. Agriculture is still the driving industry in this region, led by dairy production, trout farms, hay, corn, and barley. Although, the area may be better known for something else. Today BASE jumpers enjoy launching from the Perrine Bridge, while in the 1970’s Evil Knievel tried to jump over the canyon the bridge spans. Sun Valley is located on the northern end of South-Central Idaho. One of the many gems of the state, this is the quintessential mountain resort and some of the best skiing in the world. From the bottom of Snake River Canyon to the top of Mt. Baldy and ice caves in between, the Magic Valley is home to it all!